Why vision and mission are critical to a club

By Rotary International

Rotary Club of James RIver, Richmond, Virginia

Members of the Rotary Club of James River, Richmond, Virginia, USA.

By Richard Cunningham, Rotary Club of James River, Richmond, Virginia, USA

To be continually successful in membership development through good times and bad, a club must know who it is – its appeal. It is important to have a vision statement (what the “end state” looks like) and a mission statement.

The emotional appeal of the wordings are most important. They come before the more detailed process components of a full package of change initiatives.

“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” -W. Clement Stone

A vision statement describes the desired future position of the club, perhaps 5 or 10 years ahead. A mission statement typically covers a shorter period, say three years and explains the club’s reason for existence. Developing relevant vision and mission statements are the first steps in the process of change.

A mission statement summarizes:

The aims and values of a club
The tasks and purpose that clearly dictate the action plan and the reason for it.
The core purpose and focus

This serves a dual purpose by helping members to remain focused on the …read more

Source:: Rotary International Blog

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