Why it’s not good enough just to bring in new members

By Rotary International

A club member gets a turn in the driving simulator during the Rotary Club of Brisbane’s vocational visit to the Centre for Accident Research and Road Safety.

By Daniel Vankov, president of the Rotary Club of Brisbane, Queensland, Australia

One of the biggest conversations around Rotary these days is membership growth. There are quite a few stories flying around and all of them provide good advice. But there is a second topic that is as important, if not more so, than membership acquisition, and that is retention. What can we do to keep these members we have worked so hard to bring in?

My club did well in both membership growth and retention last year, receiving our district’s Errol Richardson Membership Development trophy, and one for membership retention, having not lost a single member over the previous year. As I began my year as club president, I naturally focused on growing our membership. In the first two months, I brought in two members, but we also lost two members. So no retention trophy this year! But more importantly, I realized I needed to discover what gives value back to our members. It is not good enough just to keep …read more

Source:: Rotary International Blog

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