6 ingredients for membership growth

By Rotary International

Festival booth

One public event the club organized included a booth at a neighborhood festival.

By Quentin Wodon, a member of the Rotary Club of Capitol Hill, Washington, D.C., USA

Let’s admit it: achieving a high growth rate (negative or positive) is easier with a small club. Still, after more than five years of almost continuous decline in membership, my club was excited to report a 60 percent growth in membership from July to October. We had 18 members on 1 July. Now we have 29, with 11 new members inducted in the first trimester of the new Rotary year.

How did we do it? Let me share our recipe:

Ingredient 1: Less meetings, more service and public events. Rotary’s Council on Legislation has given a lot of freedom to clubs on how they organize their meetings. So we decided to reduce our regular meetings from four to two per month, which gives us more time for service work and organizing public events.

Ingredient 2: Better service opportunities. Many Rotarians are professionals and business leaders, yet most do not use their skills when they volunteer with their club. We changed that in our club by creating teams of Rotarians and non-Rotarians combining their …read more

Source:: Rotary International Blog

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