10 tips to attract and retain quality members

By Rotary International

Edina’s junior police officer, a member of the Rotary club, shares safety information with students.

By Tom Gump, president of the Rotary Club of Edina Morningside, Minnesota, USA, and a District 5950 trainer

Since 1 July, 2016, my Rotary club has recruited and brought in 31 new members. Eleven of these new members are women and eight of them are under 40 years of age. The club has gone from being classified as a “medium” sized club of 68 members in our district to being classified as a “large” club of 93 members in just over nine months. How did this happen? Here’s our tips:

Know your club’s strengths. If you meet in the morning, you will probably be a good fit for a 9 to 5 employee. But if you meet at noon, you’re more likely to appeal to retirees or parents of school-age children. If someone doesn’t fit your format, recommend them to another club. They won’t forget you and may send you someone another day. Let all the clubs in your area know you are looking for members, and they may send you some that better fit your format than their own.
Keep a list of potential recruits. It doesn’t …read more

Source:: Rotary International Blog

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