Tips for smarter fundraising

By Rotary International

By Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia, and a regular contributor to this blog

I’m not a huge donor with the capability of making or breaking your club’s fundraising campaign. At least not yet. And I am fully aware Rotary isn’t just a fundraising organization. But we do need funds to carry on our service projects and do good in the world.

So here are a few of my ideas for how to put fun back in your fundraiser, and increase your reach and effectiveness.

Members of a Rotary Club in Illinois, USA, cut oranges during an event to raise money for club projects.

Use online crowdfunding sites
Rotary clubs generally underutilize social media to raise funds. Sites like Gofundme, Kickstarter, and Indiegogo get instant donations for your cause. And you can use the built in features to share it on social media. Just look at how much has been raised in a short period of time for victims of the Nepal earthquake.

Share YOUR story
If you want people to donate, you need to give them a reason why. People need to hear about the amazing things Rotary has done, …read more

Source:: Rotary International Blog

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