How to identify your club’s membership problem

By Rotary International

Rotary Club of James RIver, Richmond, Virginia

Members of the Rotary Club of James River, Richmond, Virginia, USA.

By Richard Cunningham, Rotary Club of James River, Richmond, Virginia, USA

My club is a relatively young club (10 years) and does not carry some of the baggage older clubs do, although we certainly have had our problems. The club had dwindled down to just four members at one point before I transferred into it in 2012.

Near the end of 2012, a small team embarked on a structured and planned process of cultural change. Under the umbrella of “Service-Centered Leadership,” we have been able to achieve some amazing results. The club has grown to 24 members and is on its way to stabilizing at 40 active members, at which time we will look to seed another club.

What is the secret of our success? We take a strategic, not tactical approach. Our core membership message mirrors RI President John Germ’s recipe for growth: engage members in community activities. We have dynamic projects in both basic education and literacy, and maternal and child health. Every one of our last five new members has a connection with either the medical field or education, or both. One new member was a transfer, who switched because …read more

Source:: Rotary International Blog

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