A model of the Multi-Lifestyle club approach adopted by the Rotary Club of Harrogate Brigantes’
By Richard Bosworth, a member of the Rotary Club of Harrogate Brigantes, North Yorkshire, England
At the beginning of 2013, I was serving as membership chair of my club when I realized that we needed to do something to slow the loss of membership. Three years later, we have a vibrant and growing multi-dimensional club – we use the term Multi-lifestyle Rotary Club – that is making full use of the digital age and is discovering smarter ways of operating to secure our long-term future. How did we do it, and what do we mean by a multi-lifestyle club?
What I mean is a club that appeals to and is comprised of members of more than one distinct group, who work “together, yet apart.” Currently, we operate two groups, a traditional evening group and a new business development group. The latter meets over breakfast and appeals to younger, enterprising, entrepreneurs and business executives.
Sun and planets model
Each group operates and manages itself to suit its members: the traditional group with a council and committees, the business development group with a small executive team, using smart technology and social …read more
Source:: Rotary International Blog