By Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA and chair of the Rotarians on Social Networks Fellowship
We live in a world where email can quickly get out of control. Yet, for all its faults, it’s one of the best online methods of reaching your audience and getting them to take action. When a person signs up for your newsletter, odds are they are interested in your organization and what it has to offer.
There are many newsletter providers; look for one that gives you metrics. Open rate tells you what percentage of people opened your email. Click through rate shows you how many people clicked on a link in your email. These numbers are important and help you understand what type of content is working.
Providers (prices in USD):
Mailchimp: Free for up to 2,000 contacts and 12,000 emails per month. Packages start at $10 per month.
Constant Contact: 60 day free trial, starts at $20 per month.
Get Response: Packages start at $15 per month
(I did not include Club Runner or DacDB. Although these are great tools for clubs, I am not aware of any functionality that allows for emails to …read more
Source:: Rotary International Blog