7 steps to increasing your club’s Facebook presence

By Rotary International

Facebook cover photo

Use a cover photo that really speaks to your club’s mission.

By Melissa Ward, Rotary Club of Twin Bridges, Southern Saratoga, New York, USA

A Facebook page gives your club a voice on Facebook. With so much other “noise” on social media, there are several things you can do to raise your club’s page above the distractions.

Make good use of visuals. Your cover photo is prime real estate. Use a photo that really speaks to your club’s mission.Post fun, active photos.
Post regularly. Share your club’s next program, a photo of a project, create an event for your next fundraiser. For example, post your speaker every Monday. Share a photo every Wednesday. Share an article from Rotary.org every Friday.
Encourage club members to LIKE and SHARE posts from your Facebook Page. This is where the magic of social media kicks in. When members share posts onto their personal Facebook page, their connections can see it, like it and increase the club’s exposure exponentially. This is key to keeping your club’s posts in the newsfeed.
Your Facebook page can become a source for donations. If your club’s page has been set up as a not for profit and is verified you may …read more

Source:: Rotary International Blog

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