Michael Bucca (right) celebrates his wife becoming a Rotary member.
By Michael Bucca, Membership Chair, Central Ocean Rotary Club of Toms River, New Jersey, USA
Most Rotary clubs would be elated to have the chance to add new members on a regular basis. Many around the world have used traditional recruitment methods such as membership drives, advertising in newspapers, and inviting guest speakers to join. While clubs have success with these methods, there is one key component that helps convert more prospective members into actual members.
What is personalization?
Personalization is taking aspects of a prospective member’s life and applying them to the benefits of Rotary, thus creating a mutually beneficial experience. This involves asking a prospective member to tell their story so you can get to know the person’s background and interests. Then you can emphasize what it is about Rotary and your club that will particularly suit that prospect.
Everyone has a story, professionally and personally. Some of your prospects will be business owners, some employees, some even retired. People will be interested in different things, and have different reasons for wanting to serve. Some individuals might be eager to roll up their sleeves and get involved in hands-on service projects.
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Source:: Rotary International Blog